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    <loc>https://www.jessadamcoaching.ca/our-team</loc>
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    <lastmod>2025-08-08</lastmod>
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      <image:title>Jess Adam - Jessica Adam</image:title>
      <image:caption>With 30 years of triathlon experience as an athlete, coach and club coach, Jess has supported numerous endurance athletes in reaching their athletic potential. She has the unique ability to motivate and encourage her athletes as well as provide technical and specific feedback. She is passionate about endurance sports, coaching all levels from beginners to top age groupers. NCCP Triathlon Trained Coach University studies in Physiology and Nutrition Recipient of Scholarship for Academic Excellence in Science Head Coach and Training Director - TriMuskoka Triathlon Club National Age Group Team Member Age Group Provincial Champion Age Group National Champion Multiple podium finishes Ironman 70.3 Multiple Ironman podium finishes Ironman World Championship qualifier, Nice and Kona “My coaching philosophy is simple. Every athlete is an individual. Training needs to be customized to meet the athletes abilities and goals. My job is to understand what these are, and to design a program to guide them to success. To do this, I need to motivate, encourage consistent and focused training, and insist on an athlete/coach relationship built on communication and trust.” -Jess Adam</image:caption>
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    <loc>https://www.jessadamcoaching.ca/testimonials</loc>
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    <lastmod>2021-12-07</lastmod>
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      <image:title>Testimonials - “Working with Coach Jess has been a journey filled with new highs and exciting challenges. I’ve learned the difference between knowing what I have to do and truly believing that I can do it. I now understand that it is a process of gaining fitness, strength, and confidence. Jess has been instrumental in me reaching my goal to complete an Ironman 70.3. Thank you for your kindness and for going above and beyond the call of duty. You inspire not only me but so many.”</image:title>
      <image:caption>— Joanne, Muskoka</image:caption>
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      <image:title>Testimonials - “I had been racing triathlon, self-coached, for over 20 years when I first met Jess and I was immediately impressed by her positive attitude and enthusiasm for the sport. When I decided to do my first full IM distance event I asked Jess to coach me, though uncertain how it would change my training/race plan. It turned out to be the best decision I could have made. I felt totally supported, like she was part of the "team". She guided me through the process, months long, constantly providing feedback. She brought a higher level of knowledge to the process, and did so with a personal touch. At the end of the day I had a very successful race - because the training and race plan she and I developed worked! I have no doubt that I couldn't have performed at that level without her support. For these reasons, I would highly recommend Jess for your coaching needs - whether it's completing a first race or taking on a milestone event.”</image:title>
      <image:caption>— Mark, Muskoka</image:caption>
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      <image:title>Testimonials - “When I signed up with Jess, I told her that my intention was to maybe do a 70.3 without dying in a couple of years. She said, “or even later this year!” I laughed out loud and thought NO WAY! However, as training progressed, I realized that it might actually be possible. I had no idea what I was capable of, but Jess did, and had me confidently crossing the finish line 9 months later at my first 70.3 in just over 5h30mins. I knew I could finish, but crossing it feeling fit and strong was all thanks to Jess. She got my nutrition in check and guided me in all aspects of my training and racing, building speed and distance effectively. It is easy to justify investing in a new gadget or bike, but investing in coaching with Jess made all the difference for me!”</image:title>
      <image:caption>— Robyn, Kapuskasing</image:caption>
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      <image:title>Testimonials - “I had been doing shorter triathlons for about 12 years, training pretty casually when I found Jess.  She has been my coach since the spring of 2018 when I realized that I had just 5 months left to train for my first Ironman, and no idea how to go about it.  What a journey it has been, and I have Jess to thank for it!  She knows when to push you, when you need a rest (whether you realize it or not) and how to build your training to make you a better athlete than you could ever be on your own. I was 63 when I crossed the finish line at IM Chattanooga that fall, with a 2nd place AG finish and a huge feeling of accomplishment.  Always a keener, I travelled to China 7 weeks later, and with a 1st place AG finish, punched my ticket to the Ironman World Championships in Kona, while knocking 11 minutes off my 70.3 time.  In 2019 I crossed the finish line at Kona with a huge smile on my face, and I still get goosebumps when I think about it.  Jess has been there for me through good times, injuries, a bike crash and some hard times dealing with family issues, but she is always supportive and finds a way to get you back on track when things don’t go according to plan.  I love opening up my training plan each week to see what I get to do, always thankful for good health and the ability to continue doing what I love, and I wouldn’t be able to do it all without her.  Thanks Jess!!!”</image:title>
      <image:caption>- Jen, Toronto</image:caption>
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  <url>
    <loc>https://www.jessadamcoaching.ca/contact</loc>
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    <lastmod>2021-12-06</lastmod>
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      <image:title>Contact</image:title>
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    <loc>https://www.jessadamcoaching.ca/virtual-training</loc>
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    <lastmod>2021-11-18</lastmod>
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      <image:title>Virtual Training - Virtual Training</image:title>
      <image:caption>Included in your personal coaching are three weekly, coach-led, virtual training sessions on Zwift and/or Zoom. These run from October until May. Guaranteed to increase your power, speed, strength, and endurance on the bike for the upcoming season!</image:caption>
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  <url>
    <loc>https://www.jessadamcoaching.ca/camps/clinics</loc>
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    <lastmod>2026-02-05</lastmod>
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      <image:title>Camps and Clinics</image:title>
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      <image:title>Camps and Clinics</image:title>
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      <image:title>Camps and Clinics</image:title>
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      <image:title>Camps and Clinics</image:title>
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      <image:title>Camps and Clinics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.jessadamcoaching.ca/coaching</loc>
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    <priority>0.75</priority>
    <lastmod>2025-08-08</lastmod>
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      <image:title>Coaching - What is included:</image:title>
      <image:caption>Cost: $235/month Custom Training Schedule – your coach will custom plan your training according to your goals, time commitments, and fitness level.  The training plan will be delivered in 2-3 week blocks to ensure an ongoing assessment of progress and development. Training Peaks Account – you will be set up on a Premium Training Peaks account where you will access your training calendar. You will also be able to download your workouts from your compatible devices, your coach will be notified by email and will review your workouts and data daily and provide feedback (if necessary) Communication – includes unlimited, athlete initiated phone/video call and unlimited, athlete initiated emails and texts to discuss your plan.  Communication is the cornerstone of your training progress and is encouraged. We can coach you better the more we know about how the program is working for you! Goal Setting – you and your coach will discuss your short and long term goals. Analyze whether there are opportunities to work on weaknesses and how to build a plan for improvement in your schedule. Race Planning – your coach will help you choose B and C races that will prepare you optimally for your goal event. Racing Strategies and Post Race Analysis – you and your coach will discuss your plan for each race such as pacing strategies, tapering, nutrition, mental preparedness, and travel considerations. Post race you will discuss what went well and what can be added to your training or preparation for more success in future races. Three weekly Zoom/Zwift rides (fall, winter, spring) join your coach on Zoom and/or Zwift for coach instructed interval and strength building rides on Tuesday mornings, Thursday evenings, and a social Saturday morning ride! This is a great opportunity to learn bike skills and training processes while having fun and working hard!  Camps and Clinics - Jess Adam Coaching athletes receive discounts on camps and clinics Sponsor Discounts - Jess Adam Coaching athletes receive discounts on Precision Fuel and Hydration products, Omius cooling headwear, Zealios body care products, and Jakroo custom cycling/triathlon apparel Nutritional Support – your coach will monitor your nutrition intake throughout your plan. They will look at calorie and macro nutrient intake to ensure you are fueling properly for your training load and race distances. Swim Analysis - either in person or from video, swim technique analysis can be done upon request at no extra charge.</image:caption>
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    <loc>https://www.jessadamcoaching.ca/partners</loc>
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    <lastmod>2024-10-18</lastmod>
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    <loc>https://www.jessadamcoaching.ca/home</loc>
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    <lastmod>2021-12-15</lastmod>
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